Posts tagged "Marketing Mix Modelling"

Exploring the links between creative execution and marketing effectiveness - Part V: Key Paths to Success and Common Pitfalls to Avoid

In this last part, we outline the key learnings from this project, including key paths to success and common pitfalls to avoid.

In this Part IV we explore the MMM methodology applied.

In this Part III we explore the methodology for using Tesseract to detect text in creative images.

In this Part II we explore the methodology for training Detectron2 models to detect brand-specific object in creative images.

In this Part I we explore the methodology for using pre-trained Detectron2 models to detect brand-specific object in creative images.