Does your company level with your car in terms of Analytics?
See what ABS and ESP do in a car and what it corresponds to in a company. This article advocates real-time analytics for ML insights.
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Building a datalake - Part 2 - Smart storage & computing strategies for better usability and usefulness
For this second part of datalake building, we’ll go deeper into the journey of data, more specifically expand on storage and compute strategies.
Exploring the links between creative execution and marketing effectiveness - Part V: Key Paths to Success and Common Pitfalls to Avoid
In this last part, we outline the key learnings from this project, including key paths to success and common pitfalls to avoid.
Exploring the links between creative execution and marketing effectiveness - Part IV: MMM for Creative Marketing Effectiveness
In this Part IV we explore the MMM methodology applied.