Exploring the links between creative execution and marketing effectiveness - Part V: Key Paths to Success and Common Pitfalls to AvoidFebruary 21, 2023 · 7 min readMarina Bermejo Sarmiento, Monica Brondholt Sorensen, Karin SasakiData Scientist Consultant
Exploring the links between creative execution and marketing effectiveness - Part IV: MMM for Creative Marketing EffectivenessJanuary 15, 2023 · 6 min readMarina Bermejo Sarmiento, Monica Brondholt Sorensen, Karin SasakiData Scientist Consultant
Exploring the links between creative execution and marketing effectiveness - Part III: Tesseract Pre-Trained Optical Character Recognition ModelsDecember 13, 2022 · 8 min readMarina Bermejo Sarmiento, Monica Brondholt Sorensen, Karin SasakiData Scientist Consultant
Exploring the links between creative execution and marketing effectiveness - Part II Custom trained Detectron2 for ODNovember 30, 2022 · 7 min readMarina Bermejo Sarmiento, Monica Brondholt Sorensen, Karin SasakiData Scientist Consultant