ClimateQ&A

AI to make climate and biodiversity science more accessible.

July 13, 2023 · 22 min read

Does your company level with your car in terms of Analytics?

See what ABS and ESP do in a car and what it corresponds to in a company. This article advocates real-time analytics for ML insights. 

March 7, 2023 · 10 min read

Building a datalake - Part 2 - Smart storage & computing strategies for better usability and usefulness

For this second part of datalake building, we’ll go deeper into the journey of data, more specifically expand on storage and compute strategies.

February 28, 2023 · 9 min read

Exploring the links between creative execution and marketing effectiveness - Part V: Key Paths to Success and Common Pitfalls to Avoid

In this last part, we outline the key learnings from this project, including key paths to success and common pitfalls to avoid.

February 21, 2023 · 7 min read

Exploring the links between creative execution and marketing effectiveness - Part IV: MMM for Creative Marketing Effectiveness

In this Part IV we explore the MMM methodology applied.

January 15, 2023 · 6 min read

Exploring the links between creative execution and marketing effectiveness - Part III: Tesseract Pre-Trained Optical Character Recognition Models

In this Part III we explore the methodology for using Tesseract to detect text in creative images.

December 13, 2022 · 8 min read

Exploring the links between creative execution and marketing effectiveness - Part II Custom trained Detectron2 for OD

In this Part II we explore the methodology for training Detectron2 models to detect brand-specific object in creative images.

November 30, 2022 · 7 min read

Exploring the links between creative execution and marketing effectiveness - Part I: Detectron2 Pre-Trained Object Detection Models

In this Part I we explore the methodology for using pre-trained Detectron2 models to detect brand-specific object in creative images.

November 10, 2022 · 14 min read

Interpreting its sentiment analysis algorithm: BERT and its attention coefficients (2/2)

Two illustrations of how attention coefficients can be a source of interpretability.

October 26, 2022 · 7 min read