MMM Opportunities of Using Causal Inference

Integrating causal inference into Marketing Mix Models transforms correlation-based marketing analytics into powerful decision engines that reveal the true impact of campaigns.

March 31, 2025 · 10 min read

How We Created Our First Talk-to-Data (Text-to-SQL) Application in Production

Delving into the R&D journey of creating a pioneering Text-to-SQL tool, exploring the intersection of data governance, business language challenges, and the semantic power of LLMs.

February 17, 2025 · 9 min read

Where LLMs still fail

An exploration of current limitations in Large Language Models (LLM) through concrete examples, revealing their surprising struggles with seemingly simple tasks.

November 25, 2024 · 10 min read

Optimizing Chatbot Performance: A Two-Phase Methodology for Enhanced Performance in HR Policy Responses

At Ekimetrics, we've tackled the challenge of ensuring the relevance and accuracy of chatbot responses by developing a cutting-edge chatbot system designed to navigate the complex landscape of HR policies.

October 15, 2024 · 9 min read

Bayesian Neural Networks

Bayesian neural networks (BNNs) is a pioneering approach that embraces uncertainty as a strength.

June 7, 2024 · 7 min read

Multimodal Deep Learning

Understand why multimodal deep learning models are more accurate than assembled unimodal models.

April 29, 2024 · 9 min read

Uncertainty in time series forecasting

Discover uncertainty quantification for time series forecasting.

February 23, 2024 · 9 min read

Maths Men: The Economics of Online Advertising

Willing to learn about the online ad market, cross-media effects and contextual advertising? This article wraps up the content of a PhD thesis on the economics of online advertising, defended by Rémi Devaux, Senior Consultant at Ekimetrics.

September 1, 2023 · 10 min read

ClimateQ&A

AI to make climate and biodiversity science more accessible.

July 13, 2023 · 22 min read