Our Latest blog posts

MMM Opportunities of Using Causal Inference

Integrating causal inference into Marketing Mix Models transforms correlation-based marketing analytics into powerful decision engines that reveal the true impact of campaigns.

How We Created Our First Talk-to-Data (Text-to-SQL) Application in Production

Delving into the R&D journey of creating a pioneering Text-to-SQL tool, exploring the intersection of data governance, business language challenges, and the semantic power of LLMs.

Where LLMs still fail

An exploration of current limitations in Large Language Models (LLM) through concrete examples, revealing their surprising struggles with seemingly simple tasks.

Optimizing Chatbot Performance: A Two-Phase Methodology for Enhanced Performance in HR Policy Responses

At Ekimetrics, we've tackled the challenge of ensuring the relevance and accuracy of chatbot responses by developing a cutting-edge chatbot system designed to navigate the complex landscape of HR policies.